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Dr. Shashank Mehra

Associate Professor, Marketing

shashank.mehra@sharda.ac.in

About

Shashank Mehra, a Prolific Speaker, Educationist and Researcher in the area of Marketing and Retail. 
His total experience of 14+ Years in Academics, Training and Research with prominent Business School in Delhi NCR. He has been part of Selection Committee of Students at Delhi School of Economics, Amity Business School along with that he had been visiting faculty at IMT-Ghaziabad, Amity University, National Institute of Agricultural Marketing-Jaipur, Army Institute-Greater Noida. 
He is instrumental in the establishment of Centre for entrepreneurship and Centre for Retail in Amity Business School and FDDI (Ministry of Commerce and GOI Institute).
He has Overall conducted more than 500 hrs of Corporate Training. He is avid Researcher, Trainer and Academician who has handled more than 15 instruments / tools in Marketing and Human Resource Area under different domains, with clients as diverse as FICCI-FLO, Heera Group, Sharda Energy and Mineral Limited, KVIC, Central Bank of India, Micro Small Medium Enterprises, and Government of India.

Experience
  • 18+ Years
Qualification
  • BSc, MBA, UGC-NET, PhD
Award & Recognition

  1. Best Teacher Award in previous Institutions AMITY, DIMAT, FDDI.
  2. Was National Player of Table-Tennis. Represented State and University Teams at National Level.

Research

  1. Mehra Shashank and others ‘Blue Ocean Strategy Panacea for the Indian IT Industry and won Rs. 2,000 as third prize at National Conference on ‘India 2020 Readiness for Cutting-edge Marketing on 1st and 2nd November 2014 at ITS, Mohan Nagar, Ghaziabad.
  2. Mehra Shashank, Shakeel Moonis(2014), “Comparative Study Of Unorganised and Organised Retail The Case Of Indian Grocery Market at NCR” International Journal of Research In Commerce, Economics and Management. Volume No. 4 (2014), Issue No. 10 (October), pp78-84.
  3. Mehra Shashank, Shyam Hari Shankar(2013), “Customer response criteria towards Store Atmospherics a study of organized retail outlets in National capital Region in India”. Winner in Marketing conference at ITS-Ghaziabad. Date
  4. Mehra Shashank, Shyam Hari Shankar(2013), “Understanding changing investment patterns of investors from traditional to alternate investment options
  5. ”. 3rd Price in Finance conference at ITS-Ghaziabad
  6. Mehra Shashank, Shakeel Moonish, Shyam Hari Shankar(2012), “Retail SERVQUAL of Food Retail Chain A Study of Inter Category Competition in NCR Region”, International Journal of Trends In Retail management.
  7. Mehra Shashank, Shyam Hari Shankar(2012), “Identifying and Measuring Farmers Buying Pattern and Perception towards Agricultural-Inputs A Study of North India”, International Journal of Trends in Marketing Management
  8. Singhal RK, Singh Lata, Mehra Shashank, “Role of seamless leadership in a contemporary higher education era” paper presented 2nd National Conference on Excellence in Higher Education Conference 28th to 30th June 2012, IIT-Delhi.
  9. Mehra Shashank and others “Measuring SERVQUAL Model in Indian Food Chain Industry”, Paper presented in Conference “Achieving Business Excellence In a Turbulent Global Economy” organized by Mangalmay Institutions.(April 13, 2012)
  10. Mehra Shashank and others Paper “Leveraging on Retail Service Quality and Store Choice A Study of Big-Bazaar & Reliance Fresh in NCR Region” Presented at a conference in ITS-Ghaziabad.
  11. Mehra Shashank, Two case studies published in the Consumer Behaviour Book by Henry Assael Indian Adapted Edition Published by Biztantra.
    1. Dry Shaving Market in India A Long road ahead.
    2. Kids influence on family purchase decision A case of Durable Industry.
  12. Mehra Shashank, Breaking the Vault Big-Mart enters in India (108-112). Disha Cases in Management. ISBN 978-81-910620-0-7
  13. Mehra Shashank,Retail Security A survey on methods measurement and control in Noida.  Disha Journal of management 2010.

Certifications

NA

Area of Intrest

  • Retail, Marketing, Analytics, Online Marketing