Dr. Piali Haldar is Assistant Professor in Sharda University Greater Noida, holds Ph.D. Degree from BIT, Mesra, PGDRM from IRMAS and Graduation degree in Eco.(Hons.) from Jadavpur University. During her 13 years of teaching career, she has held various academic and administrative positions. Her area of research is Consumer Behaviour in Rural Marketing, Marketing Strategies for emerging economies. She has published papers in reputed national and international journals and published paper in conference proceedings. Her various articles, case studies, and conference papers reflect her wide-ranging research interest. She has published an edited book on rural Marketing. She has been an invited speaker at different conferences, ASSOCHAM and CII.