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Dr. Piali Haldar

Assistant Professor, Marketing

piali.haldar@sharda.ac.in

About

Dr. Piali Haldar is Assistant Professor in Sharda University Greater Noida, holds Ph.D. Degree from BIT, Mesra, PGDRM from IRMAS and Graduation degree in Eco.(Hons.) from Jadavpur University. During her 13 years of teaching career, she has held various academic and administrative positions. Her area of research is Consumer Behaviour in Rural Marketing, Marketing Strategies for emerging economies. She has published papers in reputed national and international journals and published paper in conference proceedings. Her various articles, case studies, and conference papers reflect her wide-ranging research interest. She has published an edited book on rural Marketing. She has been an invited speaker at different conferences, ASSOCHAM and CII.

She 

Experience
  • 21 Years
Qualification
  • Phd in Management
Award & Recognition

NA

Research

  • Haldar P (2015) “Modern Rural Marketing Network A Case of India”, Asia Pacific Journal of Rural Management, Vol.XXV, No.1
  • Haldar P and Gupta S L (2015), “Challenges Faced by Small and Medium Size Rural Retailers in India – An Empirical Study Using Factor Analysis”, Gitam Journal of Management, Vol 13 No. 2, pp 22-39.
  • Maxwell Akaba, Debra Black, Mehraz Boolaky and Piali Haldar (2015), “Child Television Advertising The Perception, Attitude and Observations of Ghanian Parents” ELK Asia Pacific Journal of Marketing and Retail Management.
  • Haldar P and Gupta S L (2012), “Changing Face of Rural Retailing in India”, Proficient An International Journal of Management; Vol VI No, I,
  • Haldar P and Gupta S L (2011),  “Existence of Traditional and Emerging Retail Option in Rural India”, Proficient An International Journal of Management, Vol.III No. XI
  • Haldar P and Pati S (2011), “Need for Paradigm Shift to Improve Supply Chain Management of Fruits & Vegetables in India”, Asian Journal of Agriculture and Rural Development, Vol 1 No.1.                                                                                                                                                          
  • Haldar P and Kumar (2011), “Micromax- A Pathbreaker”, Marketing Mastermind, IFCAI University Press.
  • Haldar P and Gupta S L (2011), “Fabindia – A Silent Social Worker”, Marketing MasterMind, IFCAI University Press.
  • Haldar P (2010),  “Product Demonstration – Effective Tool of Communication Mix for Rural Appeal”, Advertising Express, IFCAI University Press.
  • Haldar P (2015), “India Niche Tourism in Rural Areas”, International Conference on Marketing, IIM Raipur.
  • Haldar P (2013), “Challenges Faced by the Small and Medium Size Rural Retailers in India”, International Conclave on Innovations in Engineering & Management, BIT  Patna Campus.                        
  • Haldar P (2012) “Broadband Marketing Initiative by HCL-BSNL for Economic Development of Rural India”, International Conference on “Marketing Paradigms in Emerging Economies”, Banaras Hindu University, Varanasi.
  • Haldar P (2012), “Influence of Rural Retailing on Culture and Lifestyle of Rural Consumers” International Conference on Sustainable Management Practices Developments & Dimensions, Faculty of Management Studies, Mohanlal Sukhadia University, Udaipur.
  • Haldar P (2011), “Study on How to Increase the Ridership of Delhi Airport Metro Express”, International Conference on Management Practices & Research, Apeejay School of Management, New Delhi.
  • Haldar P (2011), “Its Never Too Late! – A Case Study on Micro Max Mobile”, International Business Summit & Research Conference of Asia, Amity University.
  • Haldar P (2010), “Innovative Retailing Strategy adopted by Hindustan Unilever Limited for Creating Foothold in the Hinterland” International Conference on Strategy & Organisation, Institute of Management Technology, Ghaziabad.
  • Haldar P (2007), “Rural Tourism – Challenges and Opportunities”, International Conference on Marketing & Society, IIM Khozikode.
  • Invited as speaker at CII at Roundtable on Rural and Farm Tourism A Niche that India can Offer, for a talk on “Farm & Rural Tourism The Product” on Friday 6 September 2013.
  • Invited as speaker to give a talk on “Effective Leadership Traits and Skills for Managing Global Sustainable Brands” in a Brand Summit organised by ASSOCHAM, at Assocham House, New Delhi, on 26 April 2013.
  • Invited as speaker to give a talk on “Entrepreneurial Aim of Tourism Students” in a National Convention on Agri-Tourism The Way to Rural Development, “Innovative Income Generating Activity for Agripreneur”s organised by ASSOCHAM, at Assocham House, New Delhi, on 18 March 2010.

Certifications

NA

Area of Intrest

  • Consumer Behaviour
  • Strategic Marketing Management
  • Rural Marketing