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Mr. Archan Mitra

Assistant Professor, Mass Communication


Mr. Archan Mitra is an Assistant Professor and Media Center In-charge at the School of Media Film and Entertainment at Sharda University, formerly he was an Assistant Professor at School of Communication, Amity University Kolkata. He is a former Academic Associate (Communication Area) of the Indian Institute of Management Kashipur (Institute of National Importance) and pursuing his doctoral thesis from Visva-Bharati Santiniketan, West Bengal (Central University of National Importance), in the area of Information and Communication logistical modeling for environmental sustenance.

His other research interests include Science Communication (Certified by ISCOS), Environmental Communication (Reviewer Environmental Communication Division of International Communication Association), Human Information and Communication Behavior for Environmental Sustenance (Doctoral thesis), Environmental Information (Several Research papers to Credit), Animal-Human Communication (Independent research) and New Media (Book chapter to credit).

He is a Professional Photographer (Profile: national geographic your shot), Documentary Film Maker (Youtube Channel-Archan Mitra), Artist (padabi: Ankan Bibhakar), Graphics Designer (freelancer) and Junior Software Engineer (bonafide by NIELIT). He has worked as a Guest Teacher in Serampore College (Serampore, West Bengal) during the beginning of his academic career and later at Vivekananda Mahavidyalaya (Burdwan, West Bengal). 

Along with that, he has been an Art Teacher at a School (Anka Shekha (Fine Arts Training Centre) Chandernagore, West Bengal). He has worked as a Supervisor in West Bengal to carry out Pre Poll Lok Sabha Survey 2014. This study was sponsored by Zee News and was undertaken by TALEEM Research Foundation, Ahmedabad.

He has been awarded certificate of merit by PRSI (Public Relations Society of India), Kolkata Chapter for securing highest marks in PR (Public Relations) in Masters Degree Examination 2012 and Awarded Medal of Honor by Journalistic Club of Kolkata for securing highest marks in Mass Communication of Jadavpur University Department of Adult Continuation and Extension in the year 2011. He has worked as a part of the team of The World Bank project “Environmental Capacity Building in Southeast Asia” at IIM Kashipur. He was monumental in launching the online course (MOOC) for Green MBA for The World Bank.

He has various certifications in respective subjects like, Social Digital Marketing from Northwestern University, Emory University, University of Washington, New Media Games and Literature from Vanderbilt University, Science Journalism from Indian Science Communication Society (ISCOS).

  • 9 Years
  • Ph.D. Submitted
  • MA
Award & Recognition

  • Awarded certificate of merit by PRSI (Public Relations Society of India), Kolkata Chapter for securing Highest marks in PR (Public Relations) in Masters Degree Examination 2012.
  • Awarded Medal of Honor by Journalistic Club of Kolkata for securing highest marks in Mass Communication of Jadavpur University Department of Adult Continuation and Extension.
  • Awarded the 2nd Best Paper Award (Field & Case Study Track) at the International Conference of Asian Congress for Media and Communication (ACMC) on Media and Communication for Sustainable Development.


  • Authored Book entitled “Media and Entertainment Business Cases for Class Room” ISBN: 978-81-954456-1-5 Publishing Year: 2021. Published by: Solar Printers & Publishers
  • B-64, Sector X, NOIDA 201301 (Uttar Pradesh) India
  • Paper entitled “New Media and Convergence” published in the Global Media Journal–Indian Edition/ ISSN 2249-5835, Winter Issue / December 2012.
  • Paper Entitled “Green Tourism Management in India- A 3D study of the Seven Sister States of North-East with Special reference to Eco-Tourism ” was published in the journal entitled “International Journal of Innovation Research in Science Engineering and Technology” (ISSN Online: 2319-8753, ISSN Print: 2347-6710) Vol. 6, Issue 4, April 2017 with Dr. Asif Khan.
  • Paper Entitled “Exploring the Status of Community information and Training for Disaster preparation and Mitigation Practices: An Appraisal of 2013 Flash Flood in Uttarakhand” was published in the journal entitled “International Journal of Emergency Management”(Inderscience Enterprises Ltd.) Vol. 15, No 2, 2019 jointly with Prof. K.M Baharul Islam and Dr. Asif Khan(INDEX?)
  • Paper Entitled “Identifying Anthropogenic Factors of Groundwater Pollution through Students Opinion in Rural West Bengal” was published in journal entitled “Anthropogenic Pollution Journal” Vol 3 (2), 2019: 51-61 DOI: 10.22034/AP.2019.668547 (Environmental Education and Sustainable Development) jointly with Prof. Biplab Loho Choudhury.
  • Paper Entitled “ A study of the impact of COVID 19 on Environment -A Meta-Analysis based on pollution data and reflections on other environmental factors” was published in journal entitled “The International Journal of Analytical and Experimental Modal Analysis” UGC Approved Group II Scopus till 1992. Vol 12 (6): 133-139 DOI:18.0002.IJAEMA.2020.V12I6.200001.0151024 jointly with Prof. Sarita Bose.
  • Paper Entitled “Role of Online Media: A Study of Happiness Index in Students Online Screen Use in West Bengal” was published in journal entitled “International Journal of Peace and Education” Vol 8 (1), 2020: 30-40 DOI:10.30954/2454-9525.01.2020.2 (ISSN: 2321-9807 E-ISSN-2454-9525) Gurudev Rabindranath Tagore Foundation Jointly with Prof. Trinanjana Das
  • Paper Entitled “Environmental Inclusive Education and Communication System: A Sustainable Working Framework in Indian paradigm ”was published in a journal entitled “Amity Journal of Media and Communication Studies” (ISSN-2231-1033, Amity School of Communication, Amity Jaipur, August 2015) Edited by Prof. Manish Varma.
  • Paper entitled “Does Social Media Really Portray Democracy As A New Voice?” jointly presented with Sashi Subba in a Seminar on “Role of Social Media: A New Voice In Democracy” organized by the Centre for Journalism & Mass Communication, Visva-Bharati, Santiniketan in collaboration with Friedrich Ebert Stiftung (FES), Germany published as Chapter Contribution in book entitled “Voice of Social Media In Democracy: An Anthology” (ISBN-978-81-7522-584-8, January 2014), edited by Dr. Mausumi Bhattacharyya.
  • Paper Entitled “Three-Tier Media Literacy for realizing Full communication Potential in Information Society” was published jointly with Prof. Biplob Loho Chowdhury and Kapil Kumar Bhattacharya in the book entitled “New Directions in Media”(ISBN: 978-93-84898-81-6, IIM Kashipur, New Delhi 2015) Bloomsbury Publishing India Pvt. Ltd. Edited By: K M Baharul Islam, Nandita Roy.
  • Paper Entitled “Environmental Crisis and Media Responsibility: A Study in the Indian Context” was published jointly with Kapil Kumar Bhattacharya in the book entitled “Public Policy Agenda Decrypting Sustainability for India” (ISBN: 978-93-85936-16-6 IIM Kashipur, New Delhi 2016) Bloomsbury Publishing India Pvt. Ltd. Edited By: K M Baharul Islam, Mohd Anas Raushan.
  • Paper Entitled “Information and Communication for Environmental Sustenance- A study of Community Informatics in Smart Cities” was published jointly with Mr. Benoy Krishna Hazra in the Book entitled “Media & Communication in Sustainable Development” (ISBN: 978-1-943438-84-6, Haryana, 2016) Society for Education and Research Development SERD, Edited by Dr. Vivek Kumar & Dr. Pawan Gupta.
  • Paper Entitled ‘Meme as a Tool for facilitating Student Activism in India” was published jointly with Ms. Madhubanti Mitra in Digital Media Redefining Modes of Political Communication Disinformation, Misinformation & Fake News. Edited by RAMIS SALAM P. Published by Explorers Publication 2021.
  • Paper Entitled “The Gaming Industry in the Post Pandemic World” was published in Opportunities in Media Industry Post COVID-19 Pandemic. (ISBN No: 978-93-91537-84-5) Edited by Amit Chawla & Neha Bhushan. Published by Clever Fox Publishing 2021.


  • Diploma in Advance Course in Journalism and Mass Communication from Jadavpur University, Department of Adult Continuing and Extension. 2012
  • Certified in Graphics Design, DTP, Animation by 25FPS Production 2014
  • Certified in Photography and Videography by Anka Sekha Organization 2014
  • Certified in Science Journalism (Training Course in Science Journalism) by Indian Science Communication Society 2016
  • Certified in “Online Games: Literature, New Media and Narrative” Vanderbilt University, 2016
  • Certified in “Social Media Analytics” North Western University, 2016
  • Certified in “Introduction to Social Media Analytics” Emory University, 2020
  • Certified in “Social Media Data Analytics” W University of Washington, 2020

Area of Interest

  • Environmental Communication
  • New Media
  • Community Informatics
  • Wildlife Management