A Marketing professional with 17 years of rich and diverse food and wellness industry experience across Brand Management, Media Buying, Market Entry Strategy, Promotional & Pricing, New Product development & launches, Market Research, Training to keep the team nimble & abreast to the changing trend. Experience in driving end-to-end Marketing initiatives for the business, formulating Marketing budgets,
brand positioning across consumer segments/platforms. Have worked on traditional mediums, digital/ mobile marketing & done a few loyalty programs to build the brand. Have extensively used Data analytics for business plans and Go-To-Market strategies. Media buying experience along with analyzing ROI of advertising campaigns & monitoring brand quality has been my major KRA throughout the career span. Worked with Zandu, Piramal, EID Parry, Recon Oil at senior marketing head capacity. Have taken up various marketing strategy consulting works in the food and wellness sector.