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Kalpana Singh

Assistant Professor, Management

kalpana.singh@sharda.ac.in

About

A Marketing professional with 17 years of rich and diverse food and wellness industry experience across Brand Management, Media Buying, Market Entry Strategy, Promotional & Pricing, New Product development &  launches, Market Research, Training to keep the team nimble & abreast to the changing trend. Experience in driving end-to-end Marketing initiatives for the business, formulating Marketing budgets,

brand positioning across consumer segments/platforms. Have worked on traditional mediums, digital/ mobile marketing & done a few loyalty programs to build the brand. Have extensively used Data analytics for business plans and Go-To-Market strategies. Media buying experience along with analyzing ROI of advertising campaigns & monitoring brand quality has been my major KRA throughout the career span. Worked with Zandu, Piramal, EID Parry, Recon Oil at senior marketing head capacity. Have taken up various marketing strategy consulting works in the food and wellness sector.

 

Experience
  • 17 years of corporate experience in core marketing domain
Qualification
  • Ph.D. Management - Pursuing 
  • MBA - marketing Welingkar Institute of Management & Research, Mumbai 
  • BAMS - Bachelor is Ayurvedic modern medicine & Surgery, Government Ayurvedic College ( Raipur, C.G)            
Award & Recognition

  • Strategic launch plan of derma products, nutraceutical and greenfield diagnostic services. Won associate of the quarter award by the CEO and Excellence award by the MD.

Research

  1. Journal of Modern Management & Entrepreneurship – Consumer attitude and perception for healthy edible oil in west zone Maharashtra.
  2.  Journal of Strategic Marketing – Adoption of Omni channel for perishable food & beverage retail Monginis (during global pandemic / industry apocalypse). Paper submitted for publication in December 2020.

Certifications

  1. Post Graduate Diploma in Bioinformatics
  2. SAMSIKA Brand Management
  3. WHO & Ministry of Health – GCP Good Clinical Practice
  4. ISABS BLHP Training on Personal Effectiveness & Human Behavior
  5. Google Digital Marketing Certificate ID Code TUD W6L W92

Area of Interest

  • Marketing Strategy