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Dr. Juhi P. Pathak

Assistant Professor, Mass Communication



I am an Assistant Professor of Mass Communication at Sharda University. I am an author and have a specialisation in print, television and media ethics with more than 9+ years of teaching experience. Prior to joining Sharda University, I served as an Assistant Professor in Amity University (Noida), Amity University (Mumbai) and G.D. Goenka University. Having cleared UGC NET/JRF (Mass Communication) in 2010, I joined the Department of Communication in Gauhati University as a 'Junior Research Fellow' and also take pride in having taught in the Department as well as in the Institute of Distance and Open Learning (Gauhati University).

I have authored four books. The first two books ‘Introduction to Media Laws and Ethics (1st Ed: 2014 & 2nd Ed: 2017), 'Television Advertising Ethics and Human Rights' (1st Ed: 2018) have been accepted as reference books in many Colleges and Universities across India. The third book ‘Contemporary Media Discourses: Trends, Issues and Prospects co-authored with Dr. Kriti Singh has been released in 2021 as a research project. My fourth book ‘Film Appreciation on Cinemas (1980 to 1990) of Jahnu Barua: Social, Economic, Political and Cultural Perspectives has also been released in the year 2021 also as a research project under a Deli based Research Centre.

One PhD has been awarded under me at School of Communication, GD Goenka University which is the first Doctorate of the Department.

I was formerly associated with PRSI, Guwahati Chapter (2013-2020) where I also served as the Executive Committee Member and Editor of ‘Seven Sisters (the Chapter Journal) from February 2015 – Feb 2016 which was adjudged as the ‘Best PR Journal in the Country at the PRSI Annual Conference held at Ahmedabad during 25-27 December, 2015. Presently, I am a Professional member of the Public Relations Society of India (PRSI, Delhi Chapter), a member of Commonwealth Journalist Association (India Chapter) and International Association for Media and Communication Research (IAMCR). I have published papers and chapters in national and international journals and books concentrating on research areas of human rights, media laws and ethics, post-globalisation television advertising ethics, north-east ethnic violence among many others. I have received various awards and certificates of merit from various educational institutions for her academic excellence including the very prestigious ‘Anundoram Borooah Award awarded by the State Government of Assam and Received multiple appreciations from National and International organisations. I have been appreciated for successfully endeavoring to find out areas of protecting human rights even in the field of media as they have worked closely with me over the years. For the fourth book ‘Film Appreciation on Cinemas (1980 to 1990) of Jahnu Barua: Social, Economic, Political and Cultural Perspectives, I have been appreciated by PIB, (I&B Ministry) Director-General Shri DJ Narain.

  • 9 Years +
  • Ph.D
Award & Recognition

  • Awards- 4
  • Letter of Appreciation-17


  • Books- 4
  • Conference participated- 20+
  • Publications- 20


  • Nos- 8+

Area of Interest

  • North East
  • Media Laws and Ethics
  • Cinema and Human Rights