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Jitender Kumar

Assistant Professor, Marketing


Have successfully completed Marketing Professional Course from Indian Institute of Management, Calcutta, have qualified NET - JRF in Management, and NET in Commerce and MBA (MARKETING) Postgraduate student from Mumbai University. Currently pursuing Fellowship from Indian Institute of Management Rohtak

As far as Curriculum vitae goes, with almost 9 years of Corporate and training experience, from being a Customer Relationship Associate to General Manager (Marketing) have tried building professional relationship, developing successful Marketing strategies, Marketing Activities and managing fast-paced marketing operations. 

In addition to managing marketing activities, I have also developed the skills to profess in Sharda University as an ASSISTANT PROFESSOR in the Digital Marketing Division (BBA and MBA) has filed 3 patents and 1 copyright.

Have published few research papers in UGC approved journals and few has been sent to ABDC journals. A case has been published in EEMCS and few are in pipeline.

As a result, I have the fusion of Corporate and academic background.


  • 11 Years & 2 Months
  • eFPM (IIM Rohtak)
  • APMP (IIM Calcutta)
  • NET JRF (Management)
  • NET (Commerce)
  • MBA 
  • MCOM
  • DBM
Award & Recognition

  • Filed Patent number (Application Number) 201811021769 dated 11th June 2018 on Health Care Management System And A Method For The Same.
  • Filed patent (Application Number 201911000747 dated 7th Jan 2019 on Method For Delivery And Waste Management Of Goods.
  • Filed Patent (Application Number 201911002878) dated 10th Jan 2019 Portable Tour Guide System And Method.
  • Filed Copyright work on Insurance with Dr. Ramendra Singh( Associate Professor, IIM Calcutta) (Diary Number: 6241/2019-CO/L)


Journal Publications

  • Kumar, Jitender, Monisha, Ashish Gupta, Md. Chand Rashid and Harishankar Shyam."Impact of services quality in e-banking: Evidence from Indian public banks." Academy of Marketing Studies Journal.( ABDC-B Listed Journal)  (P: ISSN: 1095-6298; O: ISSN: 1528-2678)
  • “BTL/ATL Missile in the Marketing Armory- Makes an Impact” (ISSN 2250 – 1959) (online) ISSN 2348 – 9367 (Print) accepted in International Research Journal of Management, Science and Technology (IRJMST) journal Volume 6 Issue 2 Year 2015 for (PAGE 202-205)
  • First Impression is the Last Impression” (ISSN 2277 – 9809) (online)  ISSN 2348 - 9359 (Print) for International Research Journal of Management, Sociology and Humanities journal  Volume : 6  ,  Issue 3  ,  Year : 2015
  • “ DIGIMAR-DIGITAL MARKETING” (ISSN 2319-9202) for International Research Journal of Commerce Arts and Science ( CASIRJ) Journal Volume 6, Issue 6 Year 2015


  • "Services Quality impact in E-banking: Evidence from Indias Private Banks" poster presentation on (with Monisha, Ashish Gupta, M.C.Rashid, Harishankar Shyam), 7th Pan-IIM World Management Conference, Rohtak, December 12-14, 2019 
  • “Analysing the impact of servqual dimensions in e-banking services of public sector banks” (with Dr. Monisha, Dr. Ashish Gupta, Dr. Mohd. Chand Rashid Khan, Ms. Divya ) at 16th Annual World Congress, Academy for Global Business Advancement” Conference on Business and Entrepreneurship Development in a globalized and Digitalized Era” New Delhi
  • “International conference on Human rights and Gender Justice”,  was resource person , organized by Knowledge steez, 6th Aug 2017, Delhi
  • “Gender justice impact on consumer behavior in making purchasing decisions” in 2nd National Conference On Human Rights And Gender Justice, November 12, 2017, Delhi.
  • “Corporate Social Responsibility a promotion tool to increase brand awareness in Indian Small and Medium Enterprises”(with Dr Ankanksha Shukla) presented at 1st International Conference on Emerging Challenges and Opportunities in Energy Sector (ECOES 2018), Jais, Rae Bareily.
  • “Consumer nostalgia in marketing: a Critique and review” in 10th international conference on emerging perspectives, practices and research trends in global business management, 17th march 2018, Gujarat.
  • “3rd National Conference on Human Rights and Gender Justice 2018 “ was resource person and in organizing committee, which was organized by Knowledge steez, 23rd June 2018, Delhi
  • “National Seminar on the Critical role of the Civil Society organisations in combating trafficking in human beings” was part of the organizing committee, which was organized by Youth for Human Rights India, January 10, 2015, Delhi

Case study 

  • Singh, Ramendra, Jitender Kumar, and Avilash Nayak. "AGROY: creating value through smart farming." Emerald Emerging Markets Case Studies (2019).

Area of Interest

  • Bottom of Pyramid
  • Digital Marketing 
  • Retail Marketing
  • Sales and Distribution