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Jitender Kumar

Assistant Professor, Management



He is an Indian Institute of Management, Calcutta alumni. He has qualified NET - JRF in Management, and NET in Commerce and MMS (MARKETING) Postgraduate student from Mumbai University. Currently, he is pursuing the Fellowship program in Management (FPM-PT) from Indian Institute of Management, Rohtak

As far as his curriculum vitae go, he has over 12 years of experience. With almost Nine years of corporate and training experience, from being a Customer relationship associate to General manager (Marketing), he has tried building the professional relationship, developing successful Marketing strategies, Marketing Activities and managing fast-paced marketing operations. 

In addition to managing marketing activities, he has over Four years of experience in developing the skills to profess in academic institutes as an ASSISTANT PROFESSOR (Marketing). He has also published four patents and copyright. He has published research papers and case studies in ABDC (B and C category, Scopus Indexed journals).

As a result, he has the fusion of Corporate and academic background.

  • 13 Years 2 Months
  • FPM-PT (IIM Rohtak)
  • APMP (IIM Calcutta)
  • NET JRF (Management)
  • NET (Commerce)
  • MMS
  • M.Com
  • DBM
Award & Recognition

  • Best Research plan award, conducted by AIM in association with IIM Lucknow
  • Completed Faculty Certification Program on Digital Learning Platforms conducted by McGraw Hill Education.
  • Received Certification of Appreciation on the occasion of EYE-DEA-LAB series1.0 Conducted by Stepup 360, Supported by Startup India, MSME, NIESBUD, Entrepreneurship Cell (IIT Kharagpur), Women Innovation Entrepreneurship Foundation, Ennoble IP


Skill sets & Expertise

  • R Singh, Y Sharma, J Kumar, DH Joka, Enhancing Nostalgia Advertising Through Spirituality Dimension In Context Of Indian Consumers; Journal of Marketing Theory and Practice (Accepted* ABDC-B Listed Journal)
  • Kumar, J., Gupta, A., Rashid, C., & Shyam, H. S. (2020). Impact of Services Quality in E-Banking: Evidence from Indian Public Banks. Academy of Marketing Studies Journal24(1), 1-20.  ( ABDC-B Listed Journal)  
  • Rehman, Mujibur, Rashid, M.C., Kumar, J., & Gupta, A.(2020). DOES CONSUMER DEMOGRAPHICS EFFECTS STORE LOYALTY IN DEPARTMENTAL STORES?. Academy of Marketing Studies Journal. 24(4), 1-18 ( ABDC-B Listed Journal)
  • Singh, R., Kumar, J. and Nayak, A. (2019), "AGROY: creating value through smart farming", Emerald Emerging Markets Case Studies, Vol. 9 No. 3. https://doi.org/10.1108/EEMCS-10-2018-0214 (Scopus Index)
  • Kumar, J., Gupta, A., Tapar, A. V., & Khan, M. C. R. (2020). EXOS: does the retention of salesforce matter in entrepreneurial start-ups?. Emerald Emerging Markets Case Studies  (Scopus Index)
  • Kumar, J., Gupta, A. and Dixit, S. (2020), "Netflix: SVoD entertainment of next gen", Emerald Emerging Markets Case Studies, Vol. 10 No. 3. https://doi.org/10.1108/EEMCS-04-2020-0108 (Scopus Index)
  • Research paper on Young Working Women's Purchase Intention towards Organic Cosmetic Products, accepted for publication in Int. J. of Economics and Business Research (ABDC-C Listed Journal)


  • (Research paper acceptance) "Consumer Intentions to Buy Counterfeit Products'"; paper presentation in 04th International Conference on Marketing, Technology, and Society (with Ashish Gupta, Vaibhav  Mishra), IIM  Kozhikode, 2020. 
  • "Consumer Behavior towards organic cosmetics products" (with Ashish Gupta, M.C.Rashid,), Paper presentation in Marketing challenges in Emerging Markets 2020,IMT Hyderabad, January 17-18, 2020
  • "An exploratory study on shoppers motivation in visiting shopping malls"; paper presentation in 8th IBS Conference on Marketing and Business Strategies ICOMBS (with Ashish Gupta), ICFAI Business School, November  15-16, 2019 
  • "Services Quality impact in E-banking: Evidence from Indias Private Banks"; poster presentation on (with Monisha, Ashish Gupta, M.C.Rashid, Harishankar Shyam), 7th Pan-IIM World Management Conference, Rohtak, December 12-14, 2019
  • "Analysing the impact of servqual dimensions in e-banking services of public sector banks" (with Dr. Monisha, Dr. Ashish Gupta, Dr. Mohd. Chand Rashid Khan, Ms. Divya ) at 16 th  Annual World Congress, Academy for Global Business Advancement" Conference on Business and Entrepreneurship Development in a globalized and Digitalized Era" New Delhi
  • "International conference on Human rights and Gender Justice",  was resource person , organized by Knowledge steez, 6th  Aug 2017, Delhi
  • "Gender justice impact on consumer behavior in making purchasing decisions" in 2nd National Conference On Human Rights And Gender Justice, November 12, 2017, Delhi.
  • "Corporate Social Responsibility a promotion tool to increase brand awareness in Indian Small and Medium Enterprises" (with Dr Ankanksha Shukla) presented at 1st International Conference on Emerging Challenges and Opportunities in Energy Sector (ECOES 2018), Jais,  Rae Bareily.
  • "Consumer nostalgia in marketing: a Critique and review" in 10th  international conference  on emerging perspectives, practices and research trends in global business management, 17th  March 2018, Gujarat.
  • "3rd National Conference on Human Rights and Gender Justice 2018 " was resource person and in organizing committee, which was organized by Knowledge steez, 23 rd  June 2018, Delhi
  • "National Seminar on the Critical role of the Civil Society organisations in combating trafficking in human beings" was part of the organizing committee, which was organized by Youth for Human Rights India, January 10, 2015, Delhi

Patents and copyrights

  • Published patent number (Application Number) 201811021769 dated 11th June 2018 on Health Care Management System And A Method For The Same.
  • Published patent (Application Number 201911000747 dated 7th Jan 2019 on Method For Delivery And Waste Management Of Goods.
  • Published patent (Application Number 201911002878) dated 10th Jan 2019 on Portable Tour Guide System And Method.
  • Published Patent (Application Number 202021035006) dated on 14th Aug 2020 on System and Method for Processing Text Based Electronic Documents.
  • Filed Copyright work on Insurance with Dr. Ramendra Singh( Associate Professor, IIM Calcutta) (Diary Number: 6241/2019-CO/L)

Area of Interest

  • Bottom of Pyramid
  • Digital Marketing
  • Retail Marketing
  • Sales and Distribution