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Gaurav Gupta

Assistant Professor, Marketing

gaurav.gupta5@sharda.ac.in

About

A dynamic professional with over 2 years of rich & extensive experience in Strategic Planning, Administration, Teaching & Curriculum Designing with proficiency in supervising operational planning, development and directing day-to-day administrative activities of a technical institution. Deft at mentoring students with special needs and learning disabilities by using interactive discussions, motivation and ‘hands-on approaches to help they learn the subjects.

 

Experience
  • 2.5 years
Qualification
  • Ph.D.(Pursuing)
  • MBA
Award & Recognition

  • Doctoral Fellowship By ICSSR

Research

  • “Mythology and Business A Study of Big Bazaar” Dr. Vikas Singla and Gaurav Gupta, edited book of 2nd National Conference on Retailing in India Opportunities and Challenges. 3-6 (2012); ISBN 978-93-82062-07-3
  • “A concept analysis of Modern and Conventional Branding models” Gaurav Gupta, edited book of 3rd National Conference on Trends and Issues in Product and Brand Management. (2013). ISBN 978-93-5104-993-7
  • “Dimensions affecting consumer behavior for athletic wear foreign brands in India” Gaurav Gupta,Meenakshi Malhotra and Mridul Dharwal, International Journal of Applied services Marketing Perspectives, Oct-Dec (2013); ISSN 2279-0977 (Print); ISSN 2279-0985
  • “A Study of Consumer Perception towards Combo Offers Provided by Banks” Gaurav Gupta and Mandakini Paruthi, International Journal of Research in Commerce and Management; Volume No. 5 (2014), Issue No. 3 (March); ISSN 0976-2183

Certifications

  • NCFM- Capital Market (Dealers) Module (valid up to April 29, 2015)
  • NCFM- Commercial Banking in India A Beginners Module (valid up to July 17, 2015)
  • Completed ‘ An introduction to Marketing a nine week online non-credit course authorized by University of Pennsylvania and offered through Courseera.
  • Successfully completed course titled ' Developing Innovative Ideas for New CompaniesThe FirstStep in Entrepreneurship with distinction. It was a 6 week online non-credit course ,offered through Coursera and offered by University of Maryland

Area of Interest

  • Cultural Branding
  • Marketing Management