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Dr. S S Prasada Rao

Professor, Management

Surya.suvvaru@sharda.ac.in director.tlc@sharda.ac.

About

During the three decades of my ardent academic career, I happened to play many lead roles and adorn several strategic positions in the current university as well as outside the university. In whichever position I am placed, as an institution builder, I sincerely strove to strengthen the organizations in all aspects.

I have made a considerable contribution to the world of research as a research scholar and as a member and editor of several repute journals. The universities, Professional Bodies and the best B-schools of India have bestowed upon me numerous honors and awards.

My love for learning, passion for teaching, and enthusiasm for guiding research students have not prevented me from allotting physical education time. I could earn 12 online certifications from the top globally reputed universities through Coursera. Being a fitness enthusiast, I have participated in several trekking expeditions and sporting events and encouraged my students towards active participation. So also, my presence in several socio-spiritual events is conspicuous. Its my staunch belief that the best practices in the field of education, especially, Engineering and Management studies, can lead to human wellbeing

Experience
  • 30 Years
Qualification
  • Ph.D
  • M.Phil
  • M.Com
  • MBA
  • B.Ed
Award & Recognition

  • Kisan Diwas Award-2020 by Estah Society, India, 2020
  • Mahatma Gandhi Influence Group Award by ESTAH Society, India, 2020
  • The Best Friends of Farmers Award by PEAS Kissan Divas Awards, India, 2019
  • Best Researcher Award by GITAM (Deemed to be University), Visakhapatnam, 2019
  • ‘Dronacharya Award by International Knowledge and Opportunities Network (IKON), Hyderabad. 2018
  • Awarded as “Thought Leader in Management Education” by National HR Association of India (NHRAI), Hyderabad.2016
  • Innovative Leader in B Schools for Director by LemonBridge Research and Innovation, India, 2015
  • Mahatma Gandhi Gold Medal Award for outstanding individual achievement in Education & Research by GEPRA, New Delhi.2014
  • Lifetime Achievement Award for Education Excellence by Association for Economic Growth & Social Development, New Delhi 2012
  • Siksha Bharti Purashkar by All India Achievers Foundation, New Delhi 2012

Research

  • Mathematical modeling of the propagation speed of an epidemic like COVID-19,
  • Journal of Critical Reviews, ISSN2394-5125, Vol7, Issue 7, 2020
  • Profitable Algorithmic Trading Strategies in Stock Selection from GITAM Coders, International Journal of Management, Volume 11, Issue 7, July 2020, pp317-323, ISSN Print: 0976-6502 and ISSN Online: 0976-6510; Journal Impact Factor (2020): 10.1471 Calculated by GISI (jifactor.com)
  • Role of debt‐to‐equity ratio in project investment valuation, assessing risk and return in capital markets, (2021) 7:13, https://doi.org/10.1186/s43093-021-00058-9,
  • Future Business Journal, Springer, 17 March 2021,
  • The Cross-section of Expected Returns on Penny Stocks Through Coders, International Journal of Management, Volume 11, Issue 7, July 2020, pp183-189, ISSN Print: 0976-6502 and ISSN Online: 0976-6510; Journal Impact Factor (2020): 10.1471 Calculated by GISI (jifactor.com)
  • Allocation of funds using Markowitz Model for augmenting returns (with reference to the same kind), International Journal of Management, Volume 11, Issue 7, July 2020, pp324-332, ISSN Print: 0976-6502 and ISSN Online: 0976-6510; Journal Impact Factor (2020): 10.1471 Calculated by GISI (jifactor.com)
  • Allocation of funds using Markowitz Model for Augmenting Returns (without reference to the same kind), International Journal of Advanced Research in Engineering and Technology, Volume 11, Issue 7, July 2020, pp80-87, ISSN Print: 0976-6480 and
  • ISSN Online: 0976-6499; Journal Impact Factor (2020): 10.9475 Calculated by GISI (jifactor.com)
  • Estimating the Risk and Reward of Stocks regarding Treynor Proportion, International Journal of Advanced Research in Engineering and Technology, Volume 11, Issue 7, July 2020, pp 69-74, ISSN Print: 0976-6480 and ISSN Online: 0976-6499; Journal Impact Factor (2020): 10.9475 Calculated by GISI (jifactor.com)
  • Contribution of GITAM in ^NSEI with respect to Treynor Proportion, International Journal of Advanced Research in Engineering and Technology, Volume 11, Issue 7, July 2020, pp75-79, ISSN Print: 0976-6480 and ISSN Online: 0976-6499; Journal Impact Factor (2020): 10.9475 Calculated by GISI (jifactor.com)
  • Medicine Procurement in the Healthcare Sector: An Intelligent Supply Chain Perspective, Journal of Critical Reviews ISSN- 2394-5125 Vol 7, Issue 07, 2020
  • Estimating the drawdowns of the elite stocks by Python, International Journal of Future Generation Communication and Networking, Vol. 13, No. 4, (2020), pp. 61 –69
  • Flipped Classroom in Medical Education to Build Competency in Medical Students,
  • Journal of Critical Reviews, ISSN2394-5125, Vol7, Issue 7, 2020
  • Non-Pharmaceutical Interventions (NPIs) to Reduce COVID-19 Mortality (March 25, 2020).
  • SSRN: https://ssrn.com/abstract=3560688 or http://dx.doi.org/10.2139/ssrn.3560688
  • Modelling the Foreign Portfolio Investor Shareholding of Select Private Sector Banks in India, International Journal of Recent Technology and Engineering (IJRTE), ISSN: 2277-3878, Volume -8, Issue-4, November 2019
  • Foreign Portfolio Investors & Mutual Funds: A Study on Firm Characteristics with reference to Select Indian IT Companies, History Research Journal, ISSN: 0976-5425 Vol-5-Issue-4-July-August-2019
  • Impact of the Shareholding of FPI on Net Profit and Market Price of the companies: a study with reference to select private sector banks in India. AIMS Journal of Management, July 2019
  • A Clinical Study of Management of Diaphyseal Fractures of Femur by Closed Intra Medullary Interlocking Nail in Adults, Journal of Critical Reviews ISSN- 2394-5125 Vol 7, Issue 17, 2020,
  • Impact of FDI Flow on Indian Stock Market: A Study with Special Reference to S&P BSE Sensex and its Sectoral Indices – Journal of Emerging Technologies and Innovative Research, IISN-2349-5162, Volume 6, Issue -5, May 2019 (An International Open Access Journal & UGC and ISSN Approved)
  • Applicability of Random Forecasting to International Trade: An investigation through Language, International Journal of Business Analytics and Intelligence, Volume 6 Issue 1, 2018 (UGC)
  • Blockchain Technology for the Mutual Fund Industry – P12-17, SSRN - 2018
  • “Performance Evaluation of Depository Institutions in India” International Journal of Research in Humanities, Arts and Literature (IMPACT: IJRHAL) ISSN (P): 2347-4564; ISSN (E): 2321-8878 Vol. 6, Issue 6, Jun 2018, 661-672 © Impact Journals
  • Ethno Marketing as a Phenomenological Method to Understand Co-Creation in Subsistence Markets: a conceptual discussion: ASIAN Journal of Multidisciplinary Studies: ISSN: 2321-8819 (Online) 2348-7186 (Print) Vol. 5, Issue 7, July 2017.
  • Value Co-Creation: A Review of Literature with Special Emphasis on Subsistence Markets: The Indian Journal of Management Researcher ISSN: 2349- 2090, June 2017.
  • “The Volatility Measure Significance in Stock Valuation” Finance India, Vol. XXXI No. 2, June 2017, 491-508.
  • Why the Indian Business Schools are not world-class? – A Discussion” Contemporary Trends in Management Education, published by PSG Centre for Advertising & Communication, Coimbatore, January 2017.
  • “Evolution of CRM and Technology: Model for Building Customer Loyalty through Quality Engagement and Service” AIMS Journal of Management, August 2016
  • Trends in Indian Reality Sector: A CRM Framework for Real Estate Entities in the Changing Environment” International Journal of Innovative Research & Development, Vol 5, Issue 7, June 2016.
  • “Simulation of Stock Prices with Stable Distribution” International Review of Business and Economic Studies, IRBES, 1 (3): 127-137 (2015)
  • “Self-Similarity Models for Indian Bank Stocks,” Clear IJRCM 08Volume 2 Number 4 June – December 2012
  • Study of Visual Merchandising and its Influence on Purchase Decision in Belgaum City,” Su Gyaan – Siva Sivani Journal of Management, December 2011
  • Study of customer satisfaction with reference GSM mobile service providers in Belgaum City,” ELK Journal of Marketing & Retail Management, July 2011.
  • “Dimensions of Non-Performing Assets in A.P Mahesh Cooperative Bank Ltd,”
  • International Conference, CHIMC, Indore during 15-16 July 2011
  • “Commodity Market with Reference to Gold at Inter - Connected Stock Exchange”
  • Conference Proceedings, ICTBM - 2011 Dubai March 28 - 30th 2011.
  • Enhancing the Market Value of the Companies through Financial Engineering,” The Journal of Venture Capital and Financial Services, Institute of Public Enterprise, Osmania University Campus, Hyderabad, 2010.
  • “Innovate or Evaporate” Emerging issues in Insurance Industry,” Journal of Risk & Insurance Management, National Insurance Academy School of Management, Pune, 2008.
  • The Rising Trends of Insurance Industry in India,” GITAM Journal of Management, GITAM, Visakhapatnam, 2007.
  • “Leaders vs. Laggards – An Appraisal of select Mutual Funds,” Indian Journal of Commerce, New Delhi, April – June 2006
  • “E - Knowledge Management System -Some Threats and Solutions,” ICFAI Journal of E-Commerce, Hyderabad, May 2006.
  • Higher Education in Asia – A Critical Evaluation,” Indian Journal of Social Development, Serial Publications, December 2005.
  • Ethics at Work Place,” Indian Economic Panorama, January 2005, New Delhi.
  • WTO – Indian Perspective,” Indian Economic Panorama, January 2005, New Delhi.
  • “Trends in Indian Banking,” Indian Economic Panorama, October 2004, New Delhi

Certifications

  • Financial Markets, Yale University.
  • Accounting for Decision Making, Michigan University.
  • Private Equity and Venture Capital, University of Bocconi
  • Finance for Non-Financial Professionals, University of California, Irvine
  • AI for Everyone, deeplearning ai, USA.
  • Finance for Startups, Korea Advanced Institute of Science and Technology, KAIST.
  • Design Thinking for Innovation, Darden School of Business, University of Virginia.
  • Leadership and Emotional Intelligence, Indian School of Business.
  • Blended Learning: Personalizing Education for Students
  • Critical Thinking for University Success, University of Sydney
  • University Teaching, The University of Hong Kong
  • Foundations of Virtual Instruction, University of California, Irvine

Area of Interest

  • Accounting and Finance