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Dr. (Prof.) Anubha Vashisht

Professor, Marketing

anubha.vashisht@sharda.ac.in

About

Dr. Anubha Vashisht has a blend of corporate and academic experience. She started his career with Pharmaceutical Industry. Passion for academics led her into teaching assignment at many institutes of repute. She also taught at Symbiosis International (Deemed University), Noida campus. She has held various academic and administrative positions at Symbiosis International University Noida Campus.

 Dr Vashisht brings in over 19 years of rich experience in teaching and training, research, business consulting and academic administration. Institution building and championing new initiatives has been her forte. She has served as Member Board of Studies (BoS) under the Faculty of Management;

She is actively delivering management programmes /training programmes /Management Development programs to the corporate Executives. She also handled International Consultancy assignments at Telxess Consulting Services (P) Ltd. She is a recognized guide and external expert for the doctoral programs at various renowned universities. She is also a motivational speaker and has conducted workshops on topics like Creative Decision Making, Habits of Successful people, Business Plan, Self-Management.

 Dr Vashisht is a graduate from Himachal University. She is a gold medalist and merit holder during her Postgraduation from Himachal Pradesh University. She furthered her education by completing her double Post graduation, Post graduate Diploma in Management and Masters in Sociology. She completed her Ph.D in Social Science from MJP Rohilkhand University.

Her teaching and research area include Consumer Behaviour, Brand Management, Marketing Research. She has published his research finding in several refereed journals and also has presented several papers in Indian and International conferences. She has been bestowed with various awards in recognition of the contribution made to the fields of research at various National & International platforms.

Experience
  • More than 19 Years
Qualification
  • Ph.D
  • MA
  • PGDM
Research

  • 30+

Area of Interest

  • Consumer Behaviour and Brand Management