About

I C P Rashmi working as Assiatant Professore at Sharda University School of Media, Film and Entertainment. I am a Media Academician with more than a 15+ year of experience in educating Journalism and Mass Communication Students. I have recently established the Journalism and Mass Communication Department at IES University, Bhopal in 2020. Prior to this I was Manager cum head trainer at Canon India Pvt Ltd, HRDA, and Camera unit. I started with the Instructional design trainings for all India Promoters for camera division. I has also started the Journalism and Mass Communication Department at Galgotias University, Greater Noida. I have has been associated with premium organizations like, Amity University, Guru Gobind Singh Indrapratha University, Sharda University, Ministry of Higher Education, Sultanate of Oman, Indian Institute of Photography to name a few. Photography, development communication, Media psychology are area of research bent and specialization. I am a Phd Research Scholar at Sharda University Greater Noida. Teaching is not only my passion but I believes that serving media is a noble profession and it becomes pious when you are associated with Media students and building the future of nation.

Experience

• 15 Years +

Qualification

MBA+ Pursuing Phd (Thesis submitted)

Award & Recognition

• Best Photo Journalism Educator of the year award by 15th MFI - Media Excellence Awards 2021.

Research

• Paper Published in UGC-Care Griup-1 Journal “Shodhsamhita” Paper Titled “Impact of crime web series on viewers in India: a mix method of content analysis and survey” Published on Volume No. VIII, Issue 2, 2021-2022
• Paper published in scope journal named Turkish Online Journal of Qualitative Inquiry titled, “Portrayal of Women in Indian Crime Web Series: A Narrative Analysis and Survey” published in Vol 12 , Issue 09 , August 2021.
• Presented Paper in TOKYO SUMMIT 4 th International Conference on Innovative Studies of Contemporary Sciences July 29-31,2021 Tokyo (virtually), Paper Title “Transmedia story telling and image projection in the Indian context:  a study of emerging trends through comparative analysis of film, web series and animation.”
• Paper published in scope journal called JOURNAL OF CONTENT COMMUNITY & COMMUNICATION, By amity University, Gwalior Titled “Selfie Creating Dual Personalities: A study of Selfie, Narcissism and Social Media” in June 2021 Issue. DOI: 10.31620/JCCC.06.21/30
• Paper Presented and abstract published in conference preceding Titled “Impact of Crime Webseries on Viewers IN India: A Mix Method of Content Analysis and Survey” in a two day online International Conference on Media, Communication & Design (ICMCD-2021), organized by Faculty of journalism and Creative studies (FJCS) Jagran Lakecity University, Bhopal, from 26-2^7th June 2021.
• Paper Presented and abstract published in conference proceeding  Titled “Innovation by effective use of virtual reality (VR) and virtual communication in singing apps: an anthropological study of Smule singing app”, in a two days Online National Conference on “Innovation in Management, Technology & Communication (N-IIMTC) Institutions Innovation Council (Initiative of Ministry of Education, Government of India) and IIMT- Internal Quality Assurance Cell (IQAC) of IIMT College of Management, Greater Noida, U.P, on 18-19 June 2021.
• Paper Presented and abstract published in conference proceeding  Titled “Social media tool for Infotainment: a review model to be used for innovation for effective communication”, in a two days Online National Conference on “Innovation in Management, Technology & Communication (N-IIMTC) Institutions Innovation Council (Initiative of Ministry of Education, Government of India) and IIMT- Internal Quality Assurance Cell (IQAC) of IIMT College of Management, Greater Noida,U.P, on 18-19 June 2021.
• Paper presented Titled “Effects of selfie on self-esteem of women using social media; Study during Covid-19 lockdown” in Kalindi College, Delhi University, Department of Journalism, on 11^th June 2021(Held Online), ICSSR Two days national webinar from 10-11 June, 2021. 
• Presented paper in a National Seminar on Photography organized by Imagine Photo Journalist
• Society on “Selfies” in Jaipur on 1 October 2015.
• Paper Published in Indian Journal of Scholarly research: Theories of animation followed in advertising: case studies from India, ISSN: 2278-8271(2013)
• Paper  published  on  “Coverage  of  water  related  by  Print  media:  A  content  analysis”  in
• International Journal of Management and Review, ISSN: 2249-7196, November (2011)
• Paper  published  on  “An  analysis  on  Online  Advertorial  and  new  emerging  trends”  in
• International Journal of Management and Review, ISSN: 2249-7196, September(2011)
• Present scenario of Outdoor Advertising in India: New emerging trends: published in March issue: Andhra Pradesh: Advertising Express, The ICFAI University Press. (2011)
• Photograph selected for publication: The look, in "Best Of 2011 Photography", Deluxe, 8.5" X 11", Hard bound, 300 pages Special Edition anthology.
• Paper published on Pro-social effect of media on society, Pragyan. IMS Dehradun (2010)
• Presented a paper on “women stereotyping by media” in Bimrao Ambedkar college (Delhi
• University) two days seminar.
• Feature articles published in hindi Daily Aaj.

Certifications

• MOOK Course from University of Amsterdam “Qualitative Research Methods” Completed on 12 July 2017 https://www.coursera.org/account/accomplishments/certificate/6G3FE6FC22MN
• MOOK Course from The Museum of Modern Art “Seeing Through Photograph” Completed on 19 April 2018 https://www.coursera.org/account/accomplishments/certificate/4P8K2SFG3BMV
• Course in “Instructional design” by Prospect Sponsored by Canon India Pvt Ltd. 2018
• “Train the trainer” Canon Certification 2018.
• Certified Trainer -Factshala , Attended and successful completed train the train programme New and Information Literacy Programme organized by Factshala India Media Literacy Network , Initiative by Internews, Dataleads with support of Google.org and Google News Initiative. 22^nd September 2020 to 24^th September 2020.

Area of Interest

• Photography
• Development communication