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Dr. Animesh Singh

Associate Professor & Area chairperson, Management



  • Presently, Dr. Animesh Singh is Area Chair of IB Area in the School of Business Studies, Sharda University
  • He has 17 years of experience in teaching International Business, Economics, and Business Ethics and Human Values courses
  • His strengths lie in hands on experience in managing Marketing and International Business Departments in the School of Business Studies, Sharda University
  • He has conducted workshops and MDPs in management area .
  • He has worked as the SPOC for NAAC and NIRF in SBS. 
  • Presently, he has 5 research scholars pursuing PhD under him. He has research publications in the journal of repute (Scopus Index)
  •  He has published 4 patents.


  • 5 years of Industry (Sales & Business Development) experience in various industries including FMCG, e Commerce concept selling and Advertising. His strengths lie in understanding business environment and hands on experience in managing sales team, managing and evaluating distribution channels, client servicing, & FMCG Sales.

  • 22 Years
  • Ph.D.
  • UGC - NET
  • Master of International Business.
Award & Recognition

  • Patent Title: MODEL AND METHOD OF EMOTIONAL BRANDING SCALE IN CREATING BRAND TRUST. Publication Date : 20/03/2020. Application No.202011011004 A
  • Patent Title:: A SYSTEM AND METHOD FOR SUSTAINABLE AND RESPONSIBLE MANAGEMENT EDUCATION. Publication Date : 12/02/2021. Application No.202111005141 A
  • Patent Title: A framework for Testing of value chains for ethical correctness. 12/03/2021Application No. 201111009420 A
  • Patent Title. A FRAMEWORK FOR TESTING THE STAKEHOLDERS PERCEPTION OF ETHICAL PRACTICES BY FIRMS. Application No.202111008432 A. Publication Date : 05/03/2021
  • Copyright Title: DISCOVERY BASED STYLE OF TEACHING LEARNING. Registration Number. L-105230/2021. Date : 07/07/21
  • Was invited to speak on “Innovations in Marketing” in the Technical Session of “MarkTech 2k22 – International Conference on Marketing with the theme – Reimagining Global Marketing Innovations Focused on the Digitalized world on 22nd Jan 2022.  This international conference was organized by ITS Engineering College, Greater Noida. 
  • Resource person in a session on marketing and costing of handicraft products on 12th January 2022 in the “One-week onsite Training Program on Skill development of Artisans as a part of Livelihood Enhancement Project” jointly organized by Mon Ami Foundation, Dalmia Bharat Foundation and Sharda University Yunus Social Business Centre
  • As a resource person and a guest speaker, took a session on “Grant Proposal Writing” in the “one day online PhD orientation workshop” for PhD Scholars organized by the PhD Cell of VSPM Dental College and Research Centre, Nagpur on 17th Sept 2021.
  • Conducted an expert talk on 'Project Proposal Writing for Extramural Funding' for the faculty members of ITM University Raipur on 30th October 2021
  • Section chair in the paper presentation session in 2021 International Conference of Project Management (ICPM) that was organized by the Association of International Business and Professional Management with a theme “The Global Development on Environmental, Education, Economic, and Socio-Cultural Sustainability. This was organized on 23rd and 24th Oct 2021 from Bali, Indonesia
  • Took a session on “code of conduct for students: professional ethics for success” for the students of School of Humanities and Social Sciences 30th July 2021.
  • Conducted MDP on Managing Self for leadership” on 20th July 2021 for the Bank Managers and Executives
  • Conducted MDP on 19th June 2021 for the managers of India Power, Kolkata on “Leading to excellence”.
  • Organized and convened FDP on Regression Analysis for the faculty and industry managers from 14th to 19th Dec 2020
  • Resource person in a session on marketing and costing of handicraft products in the “One-week onsite Training Program on Skill development of Artisans as a part of Livelihood Enhancement Project” jointly organized by Mon Ami Foundation, JBGVS and Sharda University between 27th Oct and 2nd Nov 2021
  • Conducted an online FDP on Professional Ethics for the faculty members of Sharda University on 16th May 2020
  • Conducted an online FDP on Professional Ethics for the non teaching staff of Sharda University on 19th May 2020
  • Guest Speaker with the participants of the webinar conducted by the Department of Commerce on the topic “Economic and Psychological Challenges & Solutions – Post COVID-19” held on 26th May, 2020
  • Organized and convened Introductory SPSS Wrokshop between 25th June to 30th June 2020
  • Conducted a workshop on "Human Values" for the members of JCI Kota on 24th May 2020
  • Conducted a week long training session on Human Values for the students of Apeejay International School from 2nd to 7th February 2020.
  • Session chair in the Academic National Seminar on Unmasking Silence: Voices Heard and Unheard on the 21st of January, 2020. This was organized by the School of Humanities and Social Sciences is organizing  Students'
  • Coordinator of the Seminar on the theme “Enhancing Farmers Income: No time to lose”, organized by the centre for Applied Economics and Policy Research, SBS, Sharda University on 15th October 2019
  • Took a session on the theme “Morality and Pillars of Ethics” in the Faculty Development Program on “Fostering Human Values & Professional Ethics” organized by School of Humanities and Social Sciences from 15th July to 20th July, 2019 at Sharda University 
  • Conducted an MDP for the sales managers of  Robinhood Insurance Private Limited ( on “Customer Engagement and Customer Relationship” on 11th February 2016


  • Paper published ‘‘Determinants of Households energy consumption preference and its implication to climate changes and economic development of the Kano state of Nigeria”, Materials Today: Proceedings,
  • Book Chapter titled “Ethical Imperatives for Contemporary Leadership” in the book Hope to Cope: Issues and trends in Post Covid Era published in Aug 2021. ISBN 978-81-952035-7-4
  • Research case “Nokias Comeback — Is it Revival of an Iconic Brand?”,  in Asian Case Research Journal (ACRJ) ISSN 1793-6772 in March 2020
  • Presented a paper titled “A Delhi NCR Study on Customer Intention and Preference in Purchasing of Sustainable Products, and the factors motivating them to by such products with Special Reference to Products Made from Moonj Grass” in 1st Rajagiri Management Conference (RMC 2020) held in Kochi during 15 and 16 October 2020
  •  Book chapter “Application of religion based ethics in business practices” in book “Management Thought and Action” ISBN No. 8185495297. In 2019
  • Presented a paper on Ethics in HR and Governance in the National Seminar on “Issues and Challenges for HR Professionals in 21st Century” organized by Department of MBA on 2nd November 2018 at ITS Engineering College, Greater Noida.
  • Presented research paper "Retailers Perception of Ethical Sales Practices by FMCG companies in NCR" in research seminar series 2017. This was the first paper of the series and it was presented on January 13, 2017 at School of Business, Galgotias University.
  • Awarded best paper in the National Conference on "Management Education and its Role in Entrepreneurship Development MEED - 2016" organized by Skyline Institute of Engineering & Technology, Greater Noida, U.P.  Published in the Proceedings ISBN: 978-93-84935-93-1
  • Presented a paper “an ethical perspective to opening up of education in India” in the National Conference on Strategies for Sustainable Growth in the Era of Information Technology organized by GNIT Management School on 23rd November 2013. Proceedings ISBN: 976-93-81212-31-8-1
  • Contributed a paper titled “Application of Ethics for Corporate Success” for the Souvenir “NorthStar – The Souvenir” in the ISTDs Northern Region Conference “High Performance Organizations – The Road Ahead” held at ITC Sheraton on 6th March 2013.
  • Presented a paper titled “Ethical Leadership in Business” in the “National Seminar on Leadership for 21st Century Business: Issues and Challenges” organized by I.T.S – Institute in Management, Greater Noida ITS.IM, 24th and 25th February 2012. ISBN 978-93-81505-22-9.
  • Presented a research paper titled “a study on the distributors perception of the ethical sales practices by FMCG companies in national capital region” in the National Conference on Emerging Paradigms in Marketing organized by Centre for Management Studies Jamia Millia Islamia (Central University) New Delhi on Wednesday, 10th October 2012. The paper was also published in the proceedings of the National Compendium. ISBN: 978-93-81505-42-7
  • Presented a paper titled “An ethical perspective to Management Education in India” on 17th September 2011 at KIET, Ghaziabad in the AICTE Sponsored National Conference.
  • Presented a research paper “TRIPS: An Ethical Perspective” in the 6th National Seminar of G.L. Bajaj Institute of Management & Research, Greater Noida on “Leveraging Intellectual Property for Business Growth” held on Saturday, the 30th of October, 2010. ISBN 978-81-89547-83-7
  • Contributed a Research Paper “Being Ethical – New Paradigm”, in the National Conference organized by Laxmi Narayan College of Technology, Bhopal on the 26th and 27th of March, 2010.
  • Participated and won 3rd Price for presenting a paper entitled “A study for Importance of Ethics in Business and Corporate Governance” in the National Seminar on “Corporate Governance: A Tool to Burst Financial Bubbles” on 6th and 7th March 2010. ISBN 978-81-89547-88-2
  • Contributed a Research Paper “The Concept of Ethics Applied in Business: A Retrospective View” in IMR – Management Speak, A Bi-Annual Journal by Dr. Gaur Hari Singhania Institute of Management & Research, Kanpur ISSN No. 2231-1467.


  • Copyright Title: DISCOVERY BASED STYLE OF TEACHING LEARNING. Registration Number. L-105230/2021. Date : 07/07/21

Area of Interest

  • International Business
  • Marketing
  • Ethics and Human Values