Department of Mass Communication, School of Creative Art, Design & Media Studies (SCADMS), Sharda University, organized an  Industrial Visit to ‘AMAR UJALA Noida Office’ for the students of Second Year of BA(J&MC) on July 25, 2018.

AMAR UJALA Noida Office

Visit to Amar Ujala Noida

Accompanied by two faculty members, the purpose of this visit was to give exposure to the students of journalism about newsroom functions, desk operations, circulation management, printing of newspaper and the other relevant activities. The objective was to gain practical exposure and insights into the actual working environment of a daily newspaper.

This educational visit started with a briefing of the overall functions of a newspaper such as gathering news, financial model, hierarchical structure and other administrative activities of the editorial. The students met with senior officials of the newspaper who explained the various segments of “Amar Ujala.”

Students also met with senior officials of the paper who shared detailed insights about the input, processing, and output that precisely makes a copy of the newspaper. These are the three segments that constitute the content matter that is received, sorted out and finally printed on the reams of the newspaper. The senior editorial team briefed them about sources of news, the validity of news and credibility of news sources as well.

The official also showed in detail the process of news gathering by the Reporters, News agencies, social media, TV, etc. The students learnt about the practical working of a news desk with different beats allotted to different people-  crime beat, legal beat, health beat, and lifestyle beat. The students also looked around the Editorial Department and observed the writing and editing of news as well. They also interacted with Resident editor of the newspaper and asked questions to satisfy all their queries and curiosity.  Students were also enlightened about the software that they used in their office.

After visiting the editorial department, students moved to the printing section where they saw the huge printing machines. The students were very excited about the entire experience. This printing machine prints about 45,000 copies in an hour. The industrial visit was an enriching and worthwhile experience providing students with a valuable window on to processing and printing of a newspaper.

Amar Ujala is a leading Hindi-language daily newspaper, first published from Agra in 1948. Currently, it has 19 editions in seven states and one union territory covering 167 districts.  With a circulation of around two million copies, it is one of the leading newspapers in Uttar Pradesh and claims a readership of about 5.510 million, according to a report by a 2013 Indian Readership Survey.  

Keeping with the emphasis on industrial focus, Sharda University is committed to promoting professional excellence and innovation. The curriculum offered is continuously upgraded to keep pace with the overall development of industry and in line with the best practices followed over the world. Highly stimulating instructions are developed by experienced Indian and international faculty to train students and develop their skills in tune with national campaigns. Sharda University – a truly global university!

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