About Department

SBS Marketing Department is providing holistic development to the students in the various functional areas of marketing. The department is robust and understanding industry needs, for that introducing new courses time to time. The maximum number of students are opting for marketing specialization for that department is catering various needs of the students. The department organizes various conferences, seminars, symposiums, guest lectures, filed visits, live projects to give students all round development.

The department is having ten specialists from industry and academia having vast exposure in all the domain areas of marketing. Apart of the general marketing and specialization papers we have started offering papers like Digital Marketing & Marketing Analytics as per the demand of changing industry practices.

We are committed to create an unique centre to acquire, create and disseminate marketing domain knowledge.

Courses Offered:

  • Marketing Management-I & II
  • Marketing Research
  • Retail Management ( MK1)
  • Advertising and Brand Management ( MK2)
  • Marketing Management
  • E-Business
  • International Marketing
  • Marketing Management
  • Marketing Of Services (MK1)
  • Advertising & Sales Promotion (MK2)
  • Sales & Distribution Management (MK3)
  • Global Marketing Startegies
  • Marketing of Services
  • Sales & Distribution Management
  • Product & Brand Management
  • Digital Marketing
  • Rural Marketing
  • Business Research Methods
  • Marketing Analytics


  • Published & Presented  20 research papers
  • Developed by field study & published 05 case Studies
  • Delivered 17 MDP’s in Marketing & Management Areas
  • Organized workshops/ seminar / conferences/guest lectures in contemporary areas of marketing
  • Won best paper award at Niesbud, Ministry of Skill Development & Entrepreneurship
  • Strong industry link of all marketing faculty 

Seminars & Workshops

Seminar / Conferences/Guest Lectures/Workshops/MDP’s/FDP

  • Organized one day mdp for Johnson lifts on Teamwork & Interpersonal Relations at their six different locations viz: Jaipur, Mohali, Lucknow, Noida, Delhi & Gurgaon. (March’16)
  • Organized one day training/mdp for Simon Electric (On behalf of Parishram Resources) on Communications & Customer Relations at Noida(March’16)
  • Organized one day training/mdp for Coloplast(On behalf of Parishram Resources) on Change Management  at Delhi
  • Organized one day training/mdp for Johnson lifts on Communication & Customer Relations at their six different locations viz: Jaipur, Mohali, Lucknow, Noida, Delhi & Gurgaon.
  • Organized three day training/mdp for Mahindra Finance on different topics like strategy, quality etc.(On behalf of ICMAI) at Delhi(July’15)
  • Organized One day workshop on SPSS(April’15)
  • Guest lecture series on “Brands” were organized on 14th August 2015 delivered by Mr. Avinash Srivastava, DGM, Brand & Strategic Communication
  • Dileep Magee, Head, Sales &Marketing, ACE (Action Construction Equipment Ltd.), 28th August 2015
  • A workshop on ‘Consumer Behaviour – Psychological Principles to Enhance Effectiveness’ was organized on 20th April 2015. The resource person was Prof. Frank Bond, Director, Institute of Management Studies, Goldsmiths, University of London.
  • A Digital Marketing Bootcamp – a Workshop, which intends to create awareness about the role and usage of various social media tools in our day-to-life, in association with Buzzooka Infomedia Pvt. Ltd., was organized on 23rd September 2014. Expert speaker was Mr. Somesh Jagga, Co-Founder & Business Head, Buzzooka Infomedia Pvt. Ltd.
  • A one day Workshop on “Fiction Writing” was organized on 3rd April 2014. Resource person for this workshop was Mr. Rahul Saini. He is an author of 5 bestseller novels. His latest novel is “Just for You” published by Penguin India.
  • Organized One day workshop on SPSS ( March’2014)
  • A one-day seminar on “Emerging Trends in Indian Market: Opportunities & Challenges” was organized on 23rd March 2012.


  • Marketing Labs
  • Case Study Cell

It was a great time we spent in Sharda University. Sharda has very wonderful faculty and they are very cooperative and campus environment is very positive. Training and placement department continuous

Harshdeep Batra MBA (2014-2016)

It gives me great pleasure to say with pride that I have completed my post-graduation from School of Business Studies, Sharda University. The relationship between faculties and student is very cordial

Deeksha Gupta MBA - Marketing & Finance (2014-16)

Taking admission into Sharda is like paying for an exclusive world tour. The university is comprised of different people from different nationalities which makes it a global community for diverse lear

Ikechukwu M. Torti MBA – International Business (2014-16)

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