A COMMUNITY Radio Station named ‘Suno Sharda’ will soon begin broadcast in Greater Noida. Residents of the bustling city and nearby areas would be able to tune in to the upcoming station at 90.8 MHz.

‘Suno Sharda’, the new offering from Sharda University, is sure to create waves in Greater Noida with its unique blend of content. Its target audience would comprise students and residents of Greater Noida as well as villagers surrounding the city. Not only that, residents and students alike would get the chance to go on air with their own voice being the guest RJ.

A workshop was conducted recently with the aim of training students and faculty about the recording and editing aspects of radio. Ram Kumar of the Department of Mass Communication explained the technicalities involved while using an audio recorder. The dos and don’ts of audio recording were also discussed. Students had a useful hands-on session which helped them learn, how a clear and distortion-free recording is done.

After the recording session, students were taught the basics of audio editing, how editing can make a difference to an audio and take it to an altogether different level.

Much of the difference in audio quality is determined at the recording stage only. Workshop’s primary objective was to train people so that when the recordings reach the editing table they are at least smooth and distortion free.

Harsh Ranjan, HOD of Mass Communication Department, Radio Jockey Asad Alvi and Radio Station In charge Shaheen Nazar interacted with students and faculty. They cleared any doubts and questions the students had and helped them learn the tricks of radio production.

Students found the session useful and emerged much more confident about the audio recordings they will do hereafter.

“Radio is a unique medium which so beautifully transcends borders, where illiteracy hardly holds you from receiving its benefits”, said Harsh Ranjan, HOD.

“Community radio will help the residents and students alike. It has the capacity to become the tool of change”, added Chancellor PK Gupta.

‘Suno Sharda’ is the new initiative from Sharda University which vows to reach to the masses of Greater Noida with informative, educational and entertaining programming through this community radio.

By Prabuddha Jain
Assistant Professor
Department of Mass Communication